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BetMGM is taking its partnership with award-winning movie star Jamie Foxx in a new direction, releasing its first online casino ad with Foxx as the spokesperson. Foxx is a longstanding ambassador for BetMGM, but his previous appearances have always focused on the company’s sportsbook.
The new ad takes you on a wild ride through the heart of Las Vegas. With Foxx bringing his signature charm and charisma to various BetMGM hotspots, he is attesting to the thrills that come with using the BetMGM Casino app.
This 30-second ad campaign entices viewers with the promise of perks they can receive just by ing the app and starting to play. BetMGM is in a tight race for US market leadership in the online casino vertical, and shelled out $128.5 million in progressive jackpot payouts to its lucky online casino players last year.
- $25 on the House
- PLUS 100% Deposit Match up to $1,000
- 21+. Gambling Problem? Call 1-800-GAMBLER
- Use Bonus Code: PLAYUSACAS
- $25 on the House
- PLUS 100% Deposit Match up to $1,000
- 21+. Gambling Problem? Call 1-800-GAMBLER
- Use Bonus Code: PLAYUSACAS
BetMGM’s new online casino spot
The focus of the ad is on rewards that link the BetMGM app with MGM’s brick-and-mortar casinos.
As Jamie Foxx puts it in the ad:
“When you play with BetMGM Casino here [indicating the app], you can unlock a world of rewards here [Las Vegas], Jackpots here [the app] can get you to a live show right here [MGM Grand Casino], and exclusive games here [the app] can get you close to a night in Vegas here [MGM Resort].
You see, when you’re treated right, every moment feels like a win!”
Indeed, one of the main selling points of BetMGM is this crossover. As a player, you’re automatically part of both the BetMGM Rewards program and MGM Resorts’ loyalty program, MGM Rewards.
According to reports, the bubbling ad will be hitting the airwaves in several key online casino states, including Michigan, Pennsylvania, and West Virginia, as well as up north in Ontario.
BetMGM crew smitten with Jamie Foxx
BetMGM is absolutely thrilled with how their latest ad turned out. According to Casey Hurbis, Chief Marketing Officer at BetMGM, Foxx was the perfect fit for the job.
“He’s an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM,” Hurbis gushed in a press release.
But what really excites AJ Mazza, Brand Director BetMGM, is the infectious energy Foxx brings to the table. “His energy and humor on set was irresistible, and it was an honor to collaborate with him,” he says. It’s clear that Foxx’s unique vibe has rubbed off on the team at BetMGM, and we can’t wait to see what they come up with next!
Jamie Foxx back from hiatus
Foxx has been BetMGM’s brand ambassador since 2020, but he’s had to take a step back from the spotlight due to a serious health scare. If you hadn’t been seeing him in many new ads until recently, that’s why.
In 2023, Foxx revealed that he’d suffered a brain bleed that triggered a stroke, requiring emergency surgery. The road to recovery was long, with Foxx facing a tough journey to regain his health and mobility.
But in true Foxx style, he’s bounced back with determination and enthusiasm. Last year, he returned to his ambassador role with a bang, starring in a hilarious BetMGM TV campaign for the 2024 football season that kicked off in September. He played multiple characters, highlighting the brand’s Vegas roots and its focus on hospitality and entertainment.
