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PlayStar Casino has partnered with GF Gaming to try to secure fast access to the state’s online casino market once that Colorado gambling vertical is legalized.
The agreement follows PlayStar’s recent launch in New Jersey and the expansion of its partnership with Caesars in Indiana.
With a population of just under six million, Colorado has great gaming potential and is gaining much interest. PlayStar is confident that the state will make for a great online gambling market once online casino play becomes legal.
PlayStar Casino has its eyes set on Colorado gambling
Online casino operators are still not regulated in Centennial State. After teaming up with GF Gaming, though, PlayStar could be in a prime position for quick market access once online gambling in the state is regulated. That is, provided the state someday regulates online casino apps in a fashion similar to its framework for legal online sports betting.
In the meantime, players in Colorado can engage in sports betting or place bets through social casinos, playing games like slots and blackjack. Other legal options currently include online horse race betting and the Jackpocket online lottery app.
According to Adam Noble, co-founder and chief business development officer at PlayStar, Colorado is “poised to become a promising online casino market.”
As Noble commented:
“PlayStar is a brand that’s committed to providing players in the US with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows.”
“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future. However, we’re not stopping there, with further market access being high on the agenda as we head off to G2E this week.”
PlayStar also emphasized that its focus will be on personalization, engagement and customer experience with a localized touch.
The brand’s much-anticipated launch in New Jersey has seen the online casino bringing a new level of gamification, experiences and players’ rewards.
GF Gaming waiting for the green light
Roger Brown, general manager at GF Gaming, said:
“Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.
“Like us, PlayStar is a company that places a lot of emphasis on ing the local community through promotions and partnerships – and when Colorado realizes the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”
GF Gaming owns Famous Bonanza and Easy Street Casinos, therefore the company aims to get an online gaming license which in theory would allow PlayStar to run in the state.
