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AI-Driven Sports Tech Firm Rithmm Anounces US Launch

Rithmm, Inc., an AI sports betting tech firm based in Boston, announced its app launch after a year of testing, , and updates.

American Football and Outline of Football Player with Rithmm sports betting app logo
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J.R. Duren Avatar
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Rithmm, Inc., an AI sports betting tech firm based in Boston, announced its app launch after a year of testing, , and updates.

The app allows s to build their statistical models that predict the outcome of a game, including which team or player wins, the score, and win probability.

The app provides betting analytics for NFL, college football, WNBA, NBA, and men’s college basketball games.

Rithmm app offers tools intended to help bettors find an edge

Rithmm’s app provides two hip options, Core and , that provide a host of tools to help sports bettors identify bets that give them an edge based on the models they construct.

s select a sport and then weigh five different factors: running, ing, offense, defense, and ranks. The app then takes more than three years of data to make predictions and compare the data to sportsbook lines.

The result, a “model,” provides s with recommended bets that include:

  • Picks
  • Predicted scores
  • Win probability
  • And an edge grade that’s either green (good) or yellow (marginal)

Simply put, Rithmm is a data tool sports bettors can add to their arsenal of data as they evaluate wagers.

In a Rithmm press release CEO Megan Lanham said:

“The official launch of Rithmm is the culmination of our vision, hard work, and ion. The invaluable insights shared by our beta testers have been instrumental in shaping Rithmm into the exceptional platform it is today.

With the Core and offerings and our groundbreaking NFL product, we are excited to usher in a new era of personalized, immersive betting experiences for our s.”

App hip costs up to $999.99 per year

However, that luxury comes at a cost. The app has two hip tiers, Core and . Core, which includes the model-building mentioned above, is $29.99 per month or $299.99 per year.

, which includes all of Core’s features plus advanced stats, alternate odds, and other benefits, is $99.99 per month or $999.99 per year.

AI sports betting data apps lag behind online sportsbooks

Over the past three years, US sports betting has seen the launch of hundreds of sports betting apps. Companies like FanDuel and DraftKings have their launch strategies nearly perfected, allowing them to build an app and meet state and federal requirements with relative ease.

However, Quarter4 and BetQL.

Additionally, missing from Rithmm’s press release was any data about the app’s success rate from sports betting. So, while the app sounds like it could be a helpful tool for the average sports bettor, its effectiveness is unknown.

J.R. Duren Avatar
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J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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